Curve New York presents exciting line up for February 2025

Curve New York will bring a mix of international and domestic brands – some ‘household’ names and some newcomers – to its February edition being held at the Javits Centre’s River Pavilion from 2-4 February 2025. Over 150 brands will be exhibiting in all and there is a host of buyer and visitor activities as well as daily runway shows by Wacoal Eveden.

Firm favourites such as Anita, Chantelle, Leonisa, Lise Charmel, Louisa Bracq, Simone Perele and Wacoal will be joined by over 20 newcomers including Katie Kime, Lascana, After9, Archipelago Botanicals, Chicback, Cloud,  Eroe, Esteem Apparel, Fima, Floruisse, Gisela, ITEM m6, Jackie London Shapewear, Marietta Baderna, Milkrasna, Porshia Designs, Scandale, Self Collection, Ubras, Valnue and Yang and no less than three British designers – Ms A London, Something Wicked and Vollers Corsets.

Ms A London of course was the winner at last August’s Curve event of the Wonderland x Curve NY Competition by gaining substantially more votes for her designs by the visitors to the Curve show. Her brand is the first mainstream lingerie, swimwear and solutions brand that delivers fit appropriate garments to the Transfeminine community. Three years in the making whilst building a database of measurements to generate the first global sizing system for the community is combined with the drive for diversity, inclusivity and respect for all.

For the first time ever, Curve will be partnering with Dillards to host a luxury experience for attendees to preview collections from new brands in an atelier-like exhibition, Object of Desire will be curated by Igor Pacemski, Founder of Noblesse Oblige, and will serve as  a space of exploration and inspiration for those who value high-end design.

Raphael Camp, CEO of Comexposium North America commented:

The world of intimates has pivoted tremendously from the soar of pyjamas in the pandemic to a revival of the world of lingerie. Lace, silk and high-tier lingerie is booming again and with that, an influx of international brands start their buying season at Curve New York. The lingerie industry is valued at over $70billion with a significant percentage of sales in fashion coming from the intimates category alone so buyers come to Curve season after season to discover new brands, industry trends and fulfil the needs of their customers. The intimates industry is expected to grow by 7% through 2030 and brands that have taken the initiative to include larger size ranges, inclusive products and a diverse fabric selection are at the forefront of this growth.”

Special Events at Curve

Clientele Like a Rockstar! – a fun workshop to give attendees actionable tips on how to make your staff clienteling rock stars, leverage technology and build strong repeat business – hosted by Clientbook.

Trends & Fashion Editing – Market trends in B2B and B2C reaching the end consumer through retail and traditional media hosted by Trendalytics.

Speed Dating – hosted by Curve, bringing together an opportunity for buyers and brands to connect.

Fit Workshops & Bootcamp – Revolutionise retail success by Learning How To Fit Every Body Type hosted by National Fit Specialists, Freddy Zappe (Elomi, Fantasie, Freya and Goddess).

 

VIP FASHION SHOW

Sunday 2nd February Curve will once again host an exclusive fashion show at the Hard Rock Hotel featuring 17 standout brands in a VIP only event with a night of champagne, hors d’oeuvres and networking (Brands to be featured are Anita, Chantelle Pulp, Chantelle X, Costabella, Dita von Teese, Elomi, Lascana, Leonisa, Lise Charmel, MeUndies, Montelle, Natori, Oh la la Cheri, Rosa Faia, Simone Perele, Skarlett Blue and Vollers).

For exciting updates to the programme and full list of brands showing head over to www.curve-newyork.com – you can still register to attend by following this link.