Founded in 2020 by Isabelle Alexander, Capri Swimwear quickly gained a global presence, offering luxurious, eco-conscious swimwear in boutiques across Europe, the Caribbean and Mexico. The brand proudly won Sustainable Business of the Year award by Women’s Business Club and voted ‘Ones to Watch’ by Drapers.
However at the end of 2024, the company decided to rebrand due to trademarking difficulties and decided to take on the huge task of changing the brand name to Isabelle Meira. The brand continues to create the highest-quality styles that its customers love yet transition to bring a new feel.
Founder Isabelle shares:
Our rebranding has been overwhelming but I am now very excited for this new chapter. We have a new collection coming in February so it feels like the perfect time for a fresh start. Rest assured that our core values still remain the same and we will continue to bring high-quality, eco-conscious products that our customers love”.
Based in the U.K, Isabelle Meira is an all female, family-ran business with over 40 years experience in the fashion and swimwear industry. All of their pieces are consciously handcrafted in limited quantities and designed with incredible attention to detail.
The brand continues to evolve and grow with Isabelle Meira’s official first collection called Wild Tides launching in February this year. Wild Tides is a capsule collection based on a luxurious mocha shine fabric and animal print. More information from isabelle@isabellemeira.com
Sienna Bikini
