British sustainable underwear brand, Nudea, has been selected as one of four companies to join Etam Groupe’s 8-month WeDareLab accelerator programme, beginning this month. The WeDareLab programme is designed to accelerate eco-responsible and innovative fashion and lingerie companies, through a customised support programme including access to Etam Groupe’s extensive ecosystem and network of partners.
Founder and CEO Priya Downes commented:
We’re over-the-moon to be part of Etam Groupe’s WeDareLab accelerator programme. For us, this means invaluable support from industry experts, resources and connections with suppliers and distributors. And more specifically, we’ll be able to get support in launching a new technical bra in an innovative fabric, where Etam Groupe can help with production, and share expertise in strategy development for marketing in continental Europe, where we currently have no major retailer presence.”
Etam Groupe, based in France, is one of the leading Lingerie Groups in the world, with more than 1,400 stores in 57 countries, and sales of around a billion euros. Etam Groupe has been independent and family-owned for more than a century. As well as the main Etam brand, the group owns a number of smaller independent labels, including Livy, which it acquired in 2017.
