Over the past two decades, Maya Hansen has redefined intimate couture in Spain, bringing the art of corsetry to new heights. Known for dressing global icons such as Lady Gaga, Shakira, Kylie Jenner, and Rossy de Palma, Maya’s designs have become synonymous with bold, statement-making pieces that blend structure and style. After a two-year hiatus from the runway, she made a triumphant return at Tenerife Fashion Beach in Costa Adeje to celebrate her 20th anniversary. On the eve of her show, we caught up with Maya to discuss her journey, sustainability, and what’s next for her iconic brand. Interview by Lupe Castro.
Maya, your corsetry is legendary. Have you ever thought about incorporating sustainability into your designs?
MH: Absolutely! In fact, our latest collection, Upcycling, focused entirely on reusing materials from existing garments. Many of the corsets didn’t even have metal boning; they were constructed from repurposed materials we already had. We hardly bought any new materials at all, and that’s quite sustainable.
That’s really impressive! So, upcycling is a core part of your recent work?
MH: Yes, it’s all about transforming something that already exists—like a worn sneaker—into a beautiful corset. Sustainability is key, and we’re constantly looking for ways to incorporate it into our designs.
And what about runway shows? Are you still doing them regularly, or has that changed?
MH: I’ve got an understanding with Mercedes Benz Fashion Week where I don’t have to participate every six months anymore. I’ve kept the door open for future shows, but I’ve realized that I don’t need to prove myself constantly like before. Now, one major event a year feels sufficient, given the stress and resources that go into these shows.
Plus, I hear you’re teaching courses now too!
MH: Yes, the courses are going really well! It’s not just about the money but the effort that goes into creating a collection. Doing one big show a year allows me to balance my work with other aspects of life—like being a mother and enjoying life. I admire brands that are consistent every season, but women, especially independent ones, have other facets to consider.
Many designers face pressure from investors for quick returns, which can be intense.
MH: Exactly, and let me add—most major designers are men, without families. It’s a specific model, and my experience has been different. I’ve spent 20 years building my career, and if I’d been male, things might have looked quite different.
So, when’s your next big show? Anything planned?
MH: They’re talking to me about Madrid Fashion Week in February next year. It would be a small-scale micro-show, but we’re still working out the details. If not February, then September. It depends on my inspiration and the freedom to create without unnecessary pressure. That’s how I like to work—it’s more sustainable for my creativity and well-being.
Lady Gaga
Jennifer Lopez
Rossy de Palma
Speaking of now, it’s your 20th anniversary celebration here in Costa Adeje!
MH: Yes, and it’s fantastic! I’ve allowed myself the luxury to choose moments based purely on inspiration rather than forcing creativity. That’s not sustainable or beneficial for creators in the long run.
Thank you so much, Maya. Wishing you the best with the courses at Fernando Estévez School in Santa Cruz. Are there any plans to expand internationally?
MH: We have an online course in the pipeline, focusing on Spanish-speaking regions. It’s a big project, and while I can’t share further details yet, it’s an exciting step. We hope to expand further in the future, but for now, we’re starting with this market.
Sounds like an exciting journey ahead! Thanks for sharing, and best of luck!
Photography: @gerardovalido
@mslupecastro
Reporting by Lupe Castro: FashionSpace
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