The Wonderland Show only launched at the beginning of 2024 has grown exponentially and for its third event (26-28 January 2025) is moving to the Sheraton Grand Hotel – an opulent venue with a superb central London location.
The Show has filled a much needed gap in the market and in the last edition attracted 140 brands and 250 influential buyers and store owners from the UK and Europe. The organisers will be continuing their collaboration with the organisers of Curve New York into 2025 – this time to bring the best of American brands to the UK for a competition showcase.
Wonderland prides itself on bringing together a stellar combination of heritage brands, together with emerging talent. New brands showing for the first time include the leading Slovenian brand, Lisca, making their first debut in the UK but a brand that has been established for 70 years with a range of collections for virtually every pocket in lingerie, and swimwear.
The response to the new venue, the Sheraton Grand London Park Lane, has been overwhelmingly positive and will be the perfect environment to launch the AW25 season. With buyers confirmed as attending from Australia, South Africa, New York and other exotic locations alongside the very best buyers in the UK, the Show is fast gaining an international reputation and what better place to visit and be inspired than in the heart of Mayfair.”
Lucy Dowler & Nicky Brunt, Organisers
Rawbought is another new brand showing in January 2025 – showing its buttery-soft ranges of sleepwear, loungewear and lingerie. The company behind the label own the entire production chain and means that they have been able to instigate an entire sustainability strategy across their products very rapidly.
Rawbought – new brand to the UK and to Wonderland
Other brands new to the Show for January include Bridie and Bert, Bamboo Basics, Cette and Dorina. There is a strong showing from the French lingerie houses with Lise Charmel, Chantelle, Aubade, Huit, Passionata, Simone Perele, Lauren Tavernier all returning joined by Maison Lejaby and first time-time exhibitor, Empreinte.
Empreinte
There is strong support from mainsteam and industry favourites such as Wacoal (Elomi, Fantasie, Freya, Goddess and Wacoal Lingerie); Panache (Panache and Sculptresse); Triumph and Sloggi, Schiesser, Wolford and Mey. A great choice of nightwear and loungewear will be in evidence with the new collections from Clara Rossi, Cottonreal, Eberjey, Gingerlily, PJ Salvage, Jessica Russell Flint, Pretty You, Peachaus and Shell Belle Couture. And although primarily an AW show for lingerie and nightwear visitors will be able to see holiday/cruise ranges from Goldenbay, Dolores Cortes, Naia Beach and SeaLevel.
Amercian brands, Evelyn & Bobbie, Skarlett Blue and Natori will be returning in January 2025 joined by stunning collections from Ambra Corsetry, CNCRT London, Noblesse Oblige, Pierre Mantoux, Promise, Pure Chemistry and Sapph. Essential shapewear and accessories include Magic Bodyfashion, Bye Bra and Soak Wash. Visitors can register early here.
