Pudding Partners with Officine Intime

Pudding Lingerie, the bra fitting training provider of choice for Italian lingerie businesses, has joined forces with new luxury Italian lingerie brand Officine Intime to give Italian retailers exclusive access to expert bra fitting training and the right size range to offer customers during a bra fitting.

Helen Masters, owner of Pudding’s global business consultancy for the lingerie industry, explained:

I train a lot of Italian lingerie retailers to become expert bra fitters. The feedback on our training has been amazing -even from clients who had been bra fitting for years but still learned a lot! Many of them were delighted to receive a certificate as a qualified bra fitter for the first time, from a recognised expert.

We are also told the course is also an excellent support for those retailers who wish to add bra fitting advice to their website or social media, and for those who want to expand their business with online sales. And everything is in Italian!”

However Helen’s work with Italian retailers uncovered a big gap in the market, as she explains:

Many Italian stores tell me that the only way they can offer the wide size range they need in good quality bras is to sell imported brands, but with expert bra fitting growing all over Italy there was a need for a fit focused brand that better suited the taste and morphology of Italian women.

To fix that, I have teamed up with Officine Intime, the first high end Italian lingerie brand to offer the same expert fit and wide size range as the world’s best known fit focused brands, with a modern refined Italian design. “Nude”, the brand’s newest collection plays with the transparency of tulle, in 8 contemporary and sophisticated colours. Designed to be worn every day, in all seasons and with all outfits, Nude offers three bra styles, available in 28-40 back and D-H cup.”

Helen is particularly excited about the fact that as an Italian brand, Officine Intime can offer the same premium quality of the famous imported brands at more attractive terms for Italian retailers and shopper:

• Stock is held in Italy so can be delivered quickly, with no duties, no minimum order and free carriage depending on order size;
• A competitive mark up;
• Retailers receive access to great images, can sell the range online and can be listed as a stockist on the Officine Intime website.     

  Lucia Varì, co -founder of Officine Intime added,

  “We are delighted to partner with Pudding to bring well-fitting luxury Italian bras to Italian stores for the first time. Pudding’s consultancy advice has been critical in getting Officine Intime to market and both Helen and I have the same goal: to make expert bra fitting the standard for Italian lingerie stores.

  Officine Intime was created from the desire to make world-class bra fitting expertise available to Italian lingerie lovers from a home-grown, classic Italian lingerie label. Many Italian retailers are keen to add an expert bra fitting service but they need the right training and the right product range. Helen at Pudding is the leading bra fitting trainer to Italian stores and we now offer the leading expertly fitting luxury Italian bra brand – so it makes sense for us to team up.”

  The partnership between Pudding and Officine Intime gives Italian retailers the opportunity to benefit form a wealth of expertise:

  • Expert beginner and advanced bra fitting training, in Italian, with the option of a ‘qualified bra fitter’ certificate
  • A ‘starter bra fitting ’ stock set (with the best sizes recommended) from Officine Intime , available with an exclusive 10% discount
  • Support for in-store events and bra fitting days
  • Sales team training
  • Finally, the all-important FREE WEAR TEST!

Helen and Lucia told us:

We are totally passionate about Italian retailers having well-fitting bras in the wide size range they need form an Italian brand, plus the know-how to fit them ! We want everyone who thinks they can benefit from bra fitting training and a wider size range to get in touch and order a free wear test – there is nothing to lose, and so much to gain!”

To find out more about Pudding’s Bra Fitting Training Course in Italian, contact Helen Masters at consulting@puddinglingerie.com or call +44 7789 921097. To order a wear test and obtain more information on the Officine Intime collection contact Lucia Vari at sales@officineintime.it or call +39 320 4226 272.

The Officine Intime Collection offers a Balcony bra  with cups made of rigid multi-strand tulle and designed in three sections, offer greater coverage than the classic balcony style.. The bi-elastic mesh back band ensures maximum support, combined with the comfort and lightness of a soft, breathable fabric. Plunge bra low cut at centre with folded tulle inner sling and a custom-designed underwire with breathable bi-elastic mesh guaranteeing support, perfect fit and lightness. The Longline bra offers a modern and sophisticated style with sail-shaped cup and high back band, supporting even the fuller bust sizes. The Nude collection also includes three different styles of matching briefs, made of very soft bi-elastic tulle and 100% cotton, available in sizes XS-XXL: brief, high-waisted brief and Brazilian. All styles are available in a wide palette of colours that represent and celebrate women of all complexions, supporting greater inclusiveness in the lingerie industry.

From 2025 Officine Intime is also planning to make its collection available to UK buyers to satisfy the ongoing growth in demand for bigger cups and also 28 bands. Any interested retailers can contact Helen Masters at Pudding in the first instance for more information and to try  a wear test.