In order to relaunch and accelerate its worldwide wholesale strategy, the Parisian lingerie brand Aubade, a synonym for
French seduction and savoir-faire, appoints Caroline Sevin as Global Wholesale Director.
Replacing Xavier Martin, she brings valuable expertise from outside the lingerie sector. Before joining the underwear industry, she held key commercial roles at several prestigious Companies. At Estée Lauder Group, Caroline Sevin was holding a Commercial and Business Development Executive Director EMEA role, driving regional projects and
omnichannel strategies. At Longchamp, she significantly boosted sales as APAC Commercial Director in Hong Kong but also, in Europe for the Northern and Eastern European markets for both Retail and Wholesale. Her roles at LVMH Fragrance Brands and L’Artisan Parfumeur further demonstrated her expertise in strategic management and international
sales.
I am honoured to join Aubade Paris to bring a fresh perspective and innovative strategies to our Teams. I look forward to leveraging my diverse experience to drive growth and enhance our global presence. The past months have been very active on a wholesale level. Aubade took a significant step in its expansion strategy by unveiling a new 18-square-
metre corner in Milan’s prestigious Rinascente. This new corner will display Aubade’s timeless carryovers and latest collections, including an exclusive collaboration with supermodel Cindy Bruna. This collaboration combines the distinctive finesse of Aubade with the captivating aura of Cindy Bruna – a vow to push the boundaries of sensual elegance.”
Caroline Sevin, Director of Wholesale France & International
