On September 19th, the stunning courtyard of Palazzo Isimbardi will host fashion shows of Raffaela D’Angelo and Pin Up Stars, alongside the collective Maredamare runway show, featuring brands such as Chantelle Pulp, Iconique, Oroblù Acqua, Paladini, and Verdissima, presenting their Summer 2025 collections.
Underbeach, the organising company behind the international trade shows Maredamare and Immagine Italia & Co., brings beachwear and resortwear shows from a selection of brands within its network to Milan during Milan Fashion Week.
Through the BlueMilano project, developed in collaboration with Codeline and Genius International, Underbeach aims to promote a new culture and provide a fresh platform for beachwear and resortwear in the Milanese context as well.
The idea stems from a simple observation. In Milan, there are a lack of beachwear fashion shows, one of the most sparkling sectors of the entire fashion system, which seems to be moving more and more towards a fresh and never predictable beach-à-porter. This way, we can offer the MFW audience a closer look at premium beach collections. Bringing a qualified selection of brands to Milan means creating interest in the very same world that we have been promoting for twenty years through trade shows, events, and partnerships. A world that has now also managed to move away from the beaches, transforming into light, fresh, colorful clothing that represents summer, the desire for freedom, and the longing for vacations.”
Alessandro Legnaioli, President of Underbeach
