The highly awaited lingerie Oscars, The Best of Intima Awards, shone bright once more, paying tribute to North America’s finest specialty stores in a splendid celebration at New York’s Tribeca 360. On August 4th, brands and boutiques all came together to honour the past year’s hard work and achievements, revealing the best stores from the United States and Canada.
The evening was opened by Intima magazine CEO Francesca Spinetta, who welcomed everybody reminding the room of the importance of every single person in the industry: “This is a human-centric business where individuals are essential and can make all the difference.”
Categories and Winners
This year the Jury* nominated a total of 227 stores, with an exciting 19 new stores in this edition. With 44 finalists selected, 9 winners were unveiled. All categories were highly competitive due to the astounding standard of the boutiques nominated, and one store even shone above the Milestone Circle, taking home the Store of the Year Award having garnered the highest number of votes.
Best Store USA, presented by Sonja Winther, CEO, Chantelle Lingerie: Trousseau (Vienna)
Best Store Canada, presented by Laurel Nash, Global Sales Director for Wacoal Europe: Bellie Beth.
BOI’s Choice, presented by Francesca Spinetta, The Best of Intima CEO: The Rack Shack.
Best Community Support, Kerry O’Brien, CEO, Founder and Designer of Commando: Necessary Secrets.
Best Creative Retail Events, presented by stage Joy Haizen, Managing Director for Anita International: Best Rack Around.
Best Newcomer, presented by Romain Tabaries, Simone Pérèle General Manager for North America: La Source.
Best Luxury Store, presented by Jennifer Briscoe, Gobal Sales Director at Cosabella: Allure Intimate Apparel.
Best Social Media Activity, presented by Dario Casalini, CEO of Oscalito 1936: Cherchez la Femme.
Store of the Year, presented by William Haddad, President of Montelle Intimates: Bella Bra Shop. Store of the Year, presented by William Haddad, President of Montelle Intimates: Bella Bra Shop
*The 2024 Jury panel, supporting the event and nominating the boutiques, included the finest international high end lingerie names. Comprising 25 exclusive brands, it saw the entry of two new exclusive brands: Kilo Brava and GirlsMustHave. The line-up was completed by Anita, Aubade, B’Tempted, Chantelle, Commando, Cosabella, Elomi, Empreinte, Falke, Fantasie, Fitfully Yours, Hanro, Journelle, Le Mystere, Leonisa, Mey, Montelle, Natori, Oscalito, Panache, Simone Pérèle, Skarlett Blue, Wacoal.
