Curve New York kicks off this coming weekend (4-6 August) presenting over 200 lingerie, swim and athleisure brands. This show is held bi-annually in New York and Los Angeles with a Canadian regional show (Curve Montreal) also taking place from 11-12th August 2024. The Shows will be presenting the very best of collections for SS2025.
Raphael Camp, CEO of Comexposium, organisers of the event commented:
This season at Curve, we are introducing a variety of exciting new elements. One highlight is our Bridal Salon, where we have invited 20 prominent brands to showcase their bridal collections…renowned brands such as Aubade and Lise Charmel will be featured, marking our first venture into spotlighting bridal intimates in the lingerie space.
Additionally, we are observing a significant trend of lingerie-inspired fashion on red carpets. At events such as the Met Gala and Award shows, we’ve been seeing trends of lace, sheers and corsets, indicating a shift towards lingerie as outerwear.
In another exciting development, we are collaborating with the UK trade show, Wonderland, for our New York show. This collaboration will feature 10 finalists, a mix of established and emerging names. Each finalist will present a look at the show and buyers from various retailers can vote for their favourite brand via a QR code. This fun and interactive part of the show includes incentives for those who vote and there a special reward for the winning UK brand, a booth at our February 2025 edition.”
Special Events at Curve
Panels, keynote discussions and lavish activation experiences will include:
The Secret Sauce for Consistently Driving Sales Results in Lingerie – co-moderated by Michelle Kirck of The Modern Retailers and Brady Hansen, Director of Sales at Clientbook.
Inventory Planning: How to Thrive Rather than Survive: hosted by Michael Alic, Mnaagement One.
Fit Workshops & Bootcamp: Learning how to fit every body type hosted by Freddy Zappe (Elomi, Fantasie, Freya & Goddess).
