The atmospheric backdrop of the English Garden, culinary delights and, above all, many moving moments accompanied the STAR BEST SHOP AWARDS for the 18th time to the best lingerie specialist stores and departments in Germany, organised by SOUS Magazine on Sunday 21st July 2024.
Approximately 270 guests, consisting of owners and representatives of the most important lingerie specialist stores, textile house and corporate departments as well as the jury members, met at a top location in the English Garden in Munich and were greeted by TV presenter Roman Roell.
In advance, the top-class jury of 20 well-known lingerie manufacturers had nominated 60 shops in eight categories for the STAR BEST SHOP AWARDS, which found out about their nomination via the trade magazine SOUS. For the SOUS Manufacturer Award, however, the lingerie trade has taken on the role of jury since 2008.
This year there was also a new opportunity for specialist retailers to apply for a prize category: the Triumph New Idea Award was presented at the gala to the most innovative idea to improve the shopping experience. And here are this year’s winners:
New Stores / New Looks: Braun Lingerie & Lingerie, Moers and Lingerie No. 1, Flein
Bra fitting studios: BHglich, Dresden and Fit your curves, Bochum
First Time Winners:-
Shops with a boutique character: Scusi Lingerie, Cologne
Stores with flagship potential: Josefa Feine Laundry, Landsberg/Lech
Textile Houses: F. Klingenthal, Paderborn
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Champions League:-
Shops with a boutique character: Krines, Munich
Stores with flagship potential: Achatz Lingerie + Lingerie, Neumarkt and Höptner Lingerie Styling & Meer, Kirchheim/Teck
Textile houses: L&T Lengermann & Trieschmann and Osnabrück and Hafner fashion house, Straubing
Triumph New Idea Award: Gieggi Lingerie, Aalen
SOUS Manufacturers Award:-
Best-selling lingerie collection S/S 2024 Prima donna
Best-selling beachwear collection S/S 2024 Prima donna
Best-selling nightwear/loungewear collection S/S 2024 Mey
Congratulations to all this year’s Winners and Nominations in Germany!
