Concrete Concept Sales Agency and Generous APE (online sustainable platform) opened two retail in-store concessions by teaming up with The Morley Group (in Morley’s Brixton and Camp Hopson in Newbury).
CNCRT London
Opened at the end of May the concessions showcase a range of sustainable brands with a focus on clothing, shoes, jewelllery, accessories and beauty. The concessions are the first of their kind, serving an already existing customer base within a department store. They’ve been introduced with the aim of bringing a more experiential in-store service and experience. With that in mind, brands have been carefully curated for each of the two stores*, in keeping with their particular locations and demographics.
P J Salvage Modal PJ set
Polo Ralph Lauren
Schiesser single jersey jacquard in organic cotton
Angela Barker-Blundell, MD of Concrete Concept Agency, and owner of CNCRT London (sustainable and timeless brand of elegant and highly wearable dresses,tops and bottoms) commented:
We want the in-store concept to provide a ‘turn-key’ solution for consumers. Really, it’s about breathing new life into the physical retail experience, bringing the identity and purpose of these like-minded brands together under the guidance, expertise and energy of Generous APE and Concrete Concept, presenting them to engaged, informed consumers.
If there are any interested brands out there who want to come on board with us for this exciting opportunity, please don’t hesitate to get in touch.”
Lauren by Ralph Lauren
Promise Intimates
Wolford Net & Ribs Swimwear
The Concrete Concept Agency boasts a strong client list including Harrods, Selfridges, Browns, Urban Outfitterss, Next and Farfetch and represents a portfolio of brands including Polo Ralph Lauren, Wolford, adidas, Lauren by Ralph Lauren, Schiesser, PJ Salvage and Promise Intimates. The agency will be at The Wonderland Show this weekend.
Schiesser Invisible Soft
* Morleys Brixton: Cara and the Sky, Unseen Footwear, Filk, IS.U, Bird Sunglasses. Camp Hopson: CNCRT London, Taylor Morris Sunglasses, Uzma Bozai, Eluroom
