Home IndustrySustainability and Responsibility ROICA™ by Asahi Kasei and TENCEL™ by Lenzing to continue the joint efforts to create a new generation of circular driven innovations

ROICA™ by Asahi Kasei and TENCEL™ by Lenzing to continue the joint efforts to create a new generation of circular driven innovations

by Underlines
The partnership between ROICA™ by Asahi Kasei, a pioneer in premium stretch fibre and TENCEL™ by Lenzing, a leader in wood-based cellulosic textile fibres continues in introducing a concept of sustainable and circular-driven textiles, to different applications from general apparel to indoor sportswear or lingerie. This collaboration sets new benchmarks for sustainability, performance and design in textiles, offering a step forward in circular and responsibly produced next-generation materials to provide an innovative composition with creative opportunities, new fabric design, performance and quality, as well as end of life solutions.

Brugnoli introduces YOGATIME, a line made by three
articles featuring innovative fabrics combining TENCEL™ Modal and the degradable stretch yarn
ROICA™ V550, matching the needs of each garment designed for yoga and loungewear with a conscious approach

In occasion of next Milano Unica (starting today) there will be three new collections aiming to reach contemporary consumer new generation of wardrobe through this project:

  • Performance wear: Yogatime by Brugnoli – MODA IN FABRICS,

  • Fashion: De Rerum Natura by Maglificio Maggia – IDEABIELLA

  • Lingerie – underwear: ECO proposals by Maglificio Ripa – MODA IN FABRICS

Following innovation and the production trend linked to circularity and degradability in textiles, Maglificio Ripa presents two new articles, ECO202AX and ECO 373AC, in TENCEL™ Lyocell with Micro technology and ROICA™ V550.
Both have a super soft hand and are desired for “fashion underwear” and base-layer applications.

Mr. Hiroaki Shinohe, Chief Marketing Officer of ROICA Europe at Asahi Kasei on the collaboration:

With this amazing partnership we are aiming to support the circular economy, sharing the same vision and goals: providing the quality of our materials of unique touch, comfort and performance combined with a high level of sustainability that leads to a responsible environmental impact when it comes to the end of life of a material”.

Mr. Carlo Covini, Business Development Manager of textiles business, Italy and Switzerland of Lenzing, comments:
Combining TENCEL™ and ROICA™ we are moving together towards a more sustainable textile industry which definitely HAS to tend to circular approach solutions. We are proud of this partnership and keep on finding new collaborations and partners to give our fibers the opportunity to express themselves in innovative and planet conscious collections with contemporary consumers looking for them in mind”.

Maglificio Maggia, a company specialized in the manufacturing of fabrics knitted on circular looms, that will introduce their fabric made with TENCEL™ Modal and ROICA™ V550

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