Soak Wash Inc. has announced that their signature product – Soak gentle laundry soap – is now available at the world’s leading luxury department store —Harrods in London.
Speaking of the successful launch, Suzanne Paquette, VP of Soak Wash commented:
Soak© was designed to care for the clothes you love most, and we are elated to be one of the brands sold at iconic retail purveyor, Harrods. From pushing the boundaries of possibility, to trusted expertise and endless inspiration for self-expression, Harrods ethos is very aligned with Soak brand values—innovation, education, creativity, community, caring, and sustainability.
This successful brand alignment is key in Soak already having successful sell through and replenishment of our products at Harrods. We’re thrilled to keep supporting Harrods customers care for their most cherished Soakworthy© garments, and to re-invigorate their laundry experience as something to celebrate.”
Soak is available now at Harrods in the lingerie department. Products available range from 375mL bottles of Soak’s signature gentle laundry soap in a variety of fragrances, plus Scentless for scent-sensitive customers.
In addition to Soak laundry soap full-size (375mL) bottles, Soak has launched the SoakBox Sampler at Harrods—a six-pack set containing 3oz bottles of each of Soak’s popular scented laundry soaps.
The SoakBox Sampler contains Soak laundry soap in Celebration, Fig, Lacey, Pineapple Grove, Yuzu and Wild Mint. Each scent is fresh, delicate and completely unique. Soak is particularly well-suited for washing bras, lingerie and swimwear: the gentle, quick-rinse formulation requires less handling and is easier on delicate fabrics.
Colourful, appealing and fun, SoakBox Samplers feature charming, bespoke illustrations by Toronto artist Alanna Cavanagh. Each pre-packed box contains a back card with hand- and machine-washing instructions and a handy list of all the things you can wash with Soak.
After a successful spring launch at Harrods, Soak is launching the new SoakBox Sampler globally. Available soon for order in the UK, Europe, North America, and everywhere Soak is sold.
Soak Wash will be at the Wonderland Show from 14-16 July and at the INDX Intimate Apparel Show from 28-30 July 2024.
