Mey’s menswear collection for next summer has tropical landscapes and iconic colours with a focus on natural materials and maximum comfort – the theme transverses seamlessly from their new swimwear collections to the bodywear.
The collection brings together martime and tropical elements in seductive colours with a wide range of all-over designs from graphic two-tone prints to elaborate digital prints evocative of surging and relaxing under palm trees. The collections – Modern, Lifestyle and Actives – come together throughout the nightwear, underwear and beachwear to create a cohesive story at point of sale. Lines between nightwear separates and casual daywear are blurred but all with a modern feel and sporty elements such as striped woven elastics, cotton-rich and polyester Coolmax® for subtle cooling effects. Early deliveries in November this year will include the Tropical Bliss series in yacht blue with sage and salmon complemented by the French terry range and swimshorts in the Palm Heaven series.
in February 2025 you can look forward to the second part of the collection in the swim shorts Riviera Rhapsody and Beach Board Dreams in key colours of tango red and tide blue alongside yacht blue. This part of the collection is complemented by sweatshirts and hoodies in the Timeless Appeal and Coastal Casual ranges. In the third and final drop you will find stripes and geometric shapes in reddish-yellow touches with evening sky blue.
Mey will be showing its collections of men’s and women’s bodywear and nightwear with men’s swimwear at The Wonderland Show from 14-16 July 2024.