Maternity and nursing lingerie experts, Bravado Designs, is delighted to further support women entering motherhood with its latest developments, as the brand unveils a new Extended Cup sizing option in its most iconic bra. Committed to offering the most inclusive sizing options, the brand-new Extended Cup option supports all the way up to cup size K, offering unrivalled comfort for expectant or new mums – ensuring they feel good about every new curve.
The brand already offered a full cup size (Small Full Cup – Large Full Cup), but now delivers even more inclusive sizing across the Body Silk Seamless maternity and nursing bra with the arrival of extended cup sizing. The all-new Small Extended Cup to Large Extended Cup now offers this best-selling bra, in band width 30-42 and I-K cup sizing.
The new extended cup sizes feature a U-shaped nursing sling that connects from one side of the cup to the other, sitting under the bust to lift and support women from below the breast tissue. Also helping to maintain the lift and make mum feel comfortable at every moment, the sling is tacked for reinforcement to the inner ply of fabric at the center front. Aiding women with heavier breast tissue further, reinforced knit zones have been added across the back wing and around the cups to provide unrivalled support, as well as between the cups to provide separation. Thoughtfully engineered to support without the underwire! The inclusive new sizing is offered in the brand’s iconic maternity and nursing bra, the Body Silk Seamless bra in black and cameo colourways.
Lisa Stanton, Senior Manager of Design at Bravado commented:
One of the requests we hear most often from our mums is to offer more sizes in our best-selling bra, Body Silk Seamless. There aren’t a lot of great options for mums with larger than H cups and we knew we could solve this problem.
We are so excited to announce that Body Silk Seamless now comes in an Extended Size Range that includes I, J and K cups. To give our mums the best experience, we’ve carefully designed features like a specialized u-shape sling to give her improved lift and support.
Three new size ranges (Small, Medium and Large Extended Cup) cover 18 cup/band sizes making it very easy to stock. We’re very happy that more mums than ever will be able to experience why Body Silk Seamless is an award-winning nursing bra.
