Lisca Celebrates 70th year anniversary

»Living my Life« is the motto of the Lisca Spring-Summer 2025 collection on the occasion of Lisca’s 70th anniversary. The key focus is to create an affordable everyday luxury for a wide range of modern women and men. The brand continues to celebrate femininity, inclusivity, longevity, sustainability, and wellbeing.

Femininity: Lisca empowers women to be themselves, to enjoy their lives to the fullest. With unique styles, comfort and support women can find in Lisca lingerie, they feel confident and carefree.

Inclusivity: Every woman, regardless of age or body type, deserves to feel confident and beautiful. The commitment to inclusivity is reflected in Lisca’s diverse range of lingerie, sleepwear, and swimwear, designed to cater to various sizes and styles, ensuring a perfect fit for everyone.

Longevity: High-quality, durable lingerie and swimwear that offer lasting comfort and sustainability, reflects a commitment to both customer satisfaction and environmental responsibility.

Sustainability: All materials used in Lisca’s garments are certified by Oekotex 100, recycled materials by GRS. Natural materials represent an important part of the collections. Lisca’s partners have proven to share the social, ethical, and environmental values, that Lisca is committed to.

Wellbeing:  The designs aim to enhance the wearer’s overall sense of well-being, achieving this through styles that prioritise both physical and emotional comfort, while also incorporating multifunctional features.

For Lisca, the 70th anniversary represents a great opportunity to redesign its visual corporate identity. The updated Lisca logo has evolved from its previous version, while reintroducing the iconic image of the fox symbolises the brand’s heritage and distinctiveness. Incorporating new fonts and a jubilee version of the logo, the refreshed image embodies Lisca’s spirit and warmth. The launch begins on 01 January 2025.