Coming early in the season this year Paraiso Swim Week (30th May – 2nd June) and the SwimShow delivered a busy edition despite moving one full month earlier this year. Over 200 exhibitors were showing Spring and Resort 2025 collection and all attendees at that Show received passes to the Summer Fashion Summit which brought together industry talks, panel discussions, trend seminars led by partner, WGSN and new platform, Trendalytics. Experts from the worlds of media, retail, consumer behaviour and more contributed to the event.
Trends identified were Blue Like Miami Waters, Beach Bride, Protect the Skin you’re in, From Beach to Bar, Green with Envy, Prints on Prints on Prints, Monochromatic, Haute Nights, Red ‘Haute’ Summer, March your Stylish Mini and Men are Showing Legs.
Beach to Bar - Luli Fama
Blue Like Miami Waters - Hunting Hue
Beach Bride - PQ Swim
Protect the Skin You're In - Shan
Green with Envy - Seafolly
Prints on Prints on Prints - Luli Fama
Monochromatic - PQ Swim
Haute Nights - Sigal
Red Haute Summer - Shan
Match Your Stylish Mini - Hunting Hue
The Men Are Showing Legs - Shan
On Beyond Green, a panel focused on sustainable fashion, Gottex CEO, Ron Grundland remarked:
Five years ago we began to hear from several buyers that their customers wanted to see more sustainable initiatives, we immedately made changes with our suppliers, our development, hang tags, manufacturing and so much more. When we launched Gottex Au Naturale, we provided a solution to a fully sustainable line from Gottex and today we are proud to say all of our lines have implemented significant sustainability practices.”
A full report on Miami Swim Week will appear in The Swimwear Yearbook out July 2024.
