Several high-profile gay women have posed in multi-coloured swimwear in support of a Pride charity campaign launched by lingerie firm Bluebella. They are helping to raise awareness of the Bluebella Pride campaign which is donating 10% of all swimwear profits to a LGBTQ+ charity Outright International during Pride month (June 2024).
World BMX champion Shanaze Reade, Bricks Magazine founder Tori West, wellness content creator Ashira Paraskevas, @lesbiansupperclubpod podcast hosts Freya Evans and Scarlett Plott, model duo Lara Ghraouii and Kari Riley, intimacy coordinator El Wood, Team GB Olympic rugby players Celia Quansah and Megan Jones, comedian Rosie Turner and singer-songwriter Benedetta Atti @iamtanaofficial, all posed for pictures wearing the new Bluebella Swim collection in the colours of the Pride flag, to raise awareness of the charity which fights for the rights of LGBTQ+ people across the world.
Bluebella’s CEO and founder Bendell expressed her excitement about the campaign, saying:
It’s amazing to see the most brilliant array of LGBTQ+ people in the rainbow colours of our brand new swim collection. Most importantly we have the honour of once again supporting Outright International’s vital work.”
The swimwear collection is available for purchase on Bluebella’s website and is stocked at Victoria’s Secret, Zalando, Simons, Urban Outfitters, Jelmoli and Astarex.