In May, MAGIC Bodyfashion celebrates its 30th anniversary, a milestone for the brand that has become a leading Total Body Solution brand. This anniversary marks a period of growth, innovation and dedication to supporting women worldwide. Looking back over the past three decades, a sense of pride prevails.
In honour of the 30th anniversary, the new Luxury Lace Tape Collection is being launched. This special anniversary collection includes lace variations of MAGIC’s popular body tapes. This unique addition not only offers an elegant and sexy look, but it adds a festive twist to any occasion, even more so than before. The items are presented in completely redesigned ‘Celebration edition’ packaging.
In May, MAGIC will launch its special anniversary collection! The Luxury Lace Tape Collection, limited edition, is specially designed based on MAGIC’s favourite body tapes. The collection includes four different body tapes, all crafted from beautiful lace: Luxury Lace Boob Tape, Luxury Lace Secret Covers, Luxury Lace Freedom Form & Luxury Lace Lift Tape. All tapes are skin-friendly and stretchy, perfect for strapless, backless and low-cut outfits. The Luxury
Lace Tapes are available in a variety of colours.
About MAGIC Bodyfashion
MAGIC Bodyfashion was founded in 1989 in Purmerend and operated under the name Magic Shoulder Company until 1993. In 1993 the company changed its name to MAGIC Bodyfashion. Two years later they launched their first shapewear collections with the idea of continuing to develop in this field.
In 2012, the company was taken over by Linda Leestemaker and Marc de Gaaff. They brought the company to Twente and continued the successes. Just a few years after the acquisition, MAGIC introduced a new design for its packaging, with cartoons representing different styles and collections. To this day, these iconic packages can still be found everywhere and have become an integral part of the brand’s recognizable look.
Over the years, MAGIC Bodyfashion has become a worldwide success. With two branches in Almelo and a wide range of high-quality styles, MAGIC Bodyfashion reaches as many as 100 countries with its products. In 2023, MAGIC Bodyfashion was acquired by the HVEG Fashion Group, an organisation specialised in the development, design and sale of private label items in the fashion industry, with a strong focus on sustainable entrepreneurship. HVEG also manages several successful brands, including Bamboo Basics, Brams Paris, Maison de Paris, TWINLIFE and Five2One Eyewear.
