Gymshark has unveiled a premium athleisure line, called “everywear”, with its first ever wholesale partner Selfridges.
The Gymshark spaces feature a selection of mainline products, popular best-sellers, and exclusive limited-edition ranges, including the new everywear collection, its first premium athleisure range.
Everywear is now housed within a permanent Gymshark retail space (within womenswear Body Studio, Level 3 and Menswear Designer Street Room, Level 1 at Selfridges Oxford Street) as well as at Selfridges Trafford in Manchester, and online. The department store has exclusivity on the collection until April.
Gymshark CBO Noel Mack said:
When we were in the early stages of planning what will be one of our most exciting launches ever, everywear, Ww realised we had to launch it somewhere equally exciting. That’s why it’s amazing to reveal that this first line will exclusively launch at the UK’s most prestigious retailer, Selfridges, both online and in-store.Up until this point, Gymshark has quite literally only been available directly from us, whether on Gymshark.com or at our flagship store in Regent Street – so this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first ever foray into the world of wholesale. It’s a huge milestone for us and I can’t wait for our community to be able to properly touch and feel the everywear collection.“
The everywear line is a blend of lifestyle and sportswear fashion, featuring luxurious heavy-weight fabric, minimalist colours and inspired technical elements for a streetwear aesthetic.
Bosse Myhr, Selfridges Director of Menswear & Womenswear added:
We are delighted to welcome Gymshark to Selfridges, enhancing our selection of brands and providing our customers with access to cutting-edge activewear. The synergy between Gymshark’s commitment to innovation and Selfridges’ dedication to delivering unique retail experiences makes this collaboration a perfect fit.”
The ambitious programme continues for the Gymshark brand in the UK, the USA and Middle East with Founder Ben Francis recently quoted as saying that 2024 will be Gymshark’s biggest ever year.
