Dorina Evolution – vibrant rebrand unveiled

DORINA unveiled its comprehensive rebranding at Salon International last month whilst retaining its justified reputation as a brand that balances comfort, beauty and affordability in every piece. Dr Annick Desmecht heads up the company as CEO and brings over 25 years’ experience as a business leader in global consumer, luxury and retail industries. She has something of a speciality interest in revitalising brands with strong credentials. She comments:

We want every woman to love every curve in her body. DORINA wil give her the quality and design she deserves to enhance what nature has gifted her, so she can feel and act at her best in any situation.”

DORINA currently sells internationally through over 150 established online and retail channels and is regularly voted as one of the top lingerie brands on leading fashion platforms such as Zalando and ASOS.

Currently the company offers bras in sizes 34AA up to G cup; bottoms in UK dress size 8-22 and swimsuits in 10 to 20 with prices for bras ranging from £16-£35 (bottoms £10-£16). They do both seasonal fashion collections and continuity ranges (Timeless Winners). More information on the brand from Davorka.Suzic-Milinkovic@dorina.com.