Supreme Body & Beach 2023 (image Mani Huber)
Supeme Body & Beach has developed not only as the main fair for the DACH region (Germany, Austria & Switzerland) but increasingly as a destination for top international buyers. Over the three days of the Fair (4-6 February) all key trends AW2024-25 will present a comprehensive picture of the market at the MTC World of Fashion venue.
This season for the first time Hall 5 will feature a Newcomer Area with brands that are completely new to the intimate apparel market and focuses attention to possible add-ons for expansion of product ranges – brands such as Lenika, Demares, Alta Milano Luxury Sock, Club Orangee, Anil (Turkey), Ajour (Ukraine), Pitaya and the Italian brand Robert Ricetti.
Supreme Body & Beach – Ringella (image: Mani Huber)
The classic and essential brands will of course all be presented – Nina Von C, Calida, Vossen, Mey, Speidel, Hanro, Marie Jo, PrimaDonna, Sarda, Anita, Roesch, Empreinte, Ringella, Aubade and Felina with first-time exhibitors including Dita von Teese, Maaji, Montel, Prisco the Collection, PRS and Punto.
Roesch Contemporary Cosy Flower dress
A series of special show events on Sunday 4th February include an exclusive fashion show by the Vianesse Lingerie Label, the brainchild of Yurdanur Steck (Body Wear Consulting) who has channelled her knowledge into the development of this brand. On the same evening there will be the show’s traditional get-together.
Aline Mueller-Schade, MD of the Supreme Group, commented on the progress of the fair:
With Supreme Body & Beach, we have been offering a successful constant for the bodywear market for years. We bring all the big brands to the space, discover new small independent labels and repeatedly convince manufacturers and agencies to choose our order platform as the start of the season for retailers to view. We arouse emotions, empathy and positivity.”
Mey Amazing: Spa Bra
