Daily Underwear from Falke

FALKE will be rolling out its daily underwear collections for men and women in AW2024 to selected independent outlets.  The company already well known for its quality fine hosiery, legwear, socks and sports garments for various sporting activities has launched three collections under Daily Underwear – Daily Climate Control, Daily Climawool and Daily Comfort. The collections are a continuation of the company’s portfolio which aims to accompany people in every phase of life with modern and quality products.

Stephen Honour, Commercial Director at FALKE UK commented:

Launching Daily Underwear was a natural evolution for FALKE. We didn’t want to be just another brand in the market, so have spent a few years planning to really ensure we delivered something of note. Our consumers already know and expect great quality and fit from our legwear and we simply can’t disappoint. The opening capsule, Daily Comfort, is made from Egyptian cotton, so customers will hopefully recognise this as an indicator that we’ll deliver what they love from us. Climawool is an exquisite blend of superfine merino wool and lyocell, delivering amazing warmth in an ultra-light and extremely soft way. It is intentionally a very focussed collection of five small capsules to start with. Over the next few seasons as we learn, range extension will follow.”

Garments in the  Climawool series include shirt, top, brief, longsleeve top and long tights with men’s full briefs, slip and V-necked short sleeved tops (Climate Control). Daily Comfort has a full range of brief styles for women (slip, hipster and tanga, with bralettes and tops:these are sold in two-packs with starting prices of £11.11). Other extensions to Daily Comfort are Daily Invisible, Daily Lace and Daily Natural in focussed ranges. More information from stephen.honour@falke.com.