With over 15 years of presence in the local and Latin American markets, as well as in the USA and the UK, the brand led by the Peruvian mother-daughter duo, Maite Belaunde and Ines Ortiz de Zevallos Belaunde, will bring to Europe its distinctive seal of unparalleled softness, high quality, and sustainability through its new collection “AMAZONIA,” inspired by the lush Peruvian jungle. This latest collection features pieces made in a 100% sustainable and traceable manner, crafted by Peruvian hands using the finest natural fibers, such as Peruvian Pima Cotton.
Founded in the 2000s the brand originated from a mother’s passionate pursuit to discover the highest quality pyjamas featuring unique, elegant and timeless designs for her daughters. Today the company has distinguished itself as a leader in sleepwear and loungewear, helmed by Maite Belaunde (Founder and Creative Director) and her daughter, Ines Ortiz de Zevallos (Growth Strategy Director).
InBLOOM has been recognised worldwide with the WRAP (Worlwide Responsible Accredited Production) certification thanks to its efforts in producing designs locally, ethically and responsibly.
Ines Ortiz de Zevallos and Maite Belaunde
Ines comments: “In a world where true sustainability is vital, our brand stands out for its ethical practices and a commitment to 100% traceability. While many global brands are just beginning this journey, we have years of preparaton and experience in this field, making us ready to overcome challenges and reach new markets focusing on ethics, highly quality and unique design.”
You can see InBLOOM stunning designs in Hall 3 (Stand 41).
