Anita gets Active for AW2024

Anita Active, Europe’s most popular branded sports bras amongst independent retailers, offers new colours and range additions for AW2024.

The super lightweight air control DeltaPad with curved V neckline and the patented breathable and triangular DeltaPad foam cups with ultra-light mesh cup is available for the first time in elegant, deep black and a trendy ‘Flower Vibes’ design (existing colour options are smart rose, anthracite, peacock, two-tone black/kalahari, all-over crocodile print and white). The new colour is offered alongside Anita’s massage sport tights in quick-drying, breathable fibres for optimal air circulationn. Extensions to the collection include speedy shorties in mid-thigh length, modern 3/4ths pants and long leggings with a new long leg version with extra-soft wide waistband.

The new all-rounder Smart Control sports bra has a smooth, modern cut features pre-shaped cups with concealed moulding and is trimmed with pique in a two-layer knit on the outside and coverd with soft hydrophilic terrycloth on the inside (sizes offered 32-44A/30-44B/30-48C to E Cups/30-44F/30-42G and 30-38H).

The ever-popular Momentum sports bra and briefs which already come in B-H cups has the colour additions of stylish antracite and bright red with navy edging for next season (to sit alongside existing colourways of black, white, desert, iconic grey and lime light and smart rose).

Something entirely different for AW2024 is the new series of PanAlp™ sports bra but this time in premium merino wool with its quick-dryng, odour-neutral and excellent thermal properties (and fully bio-degradable!). Available for the first season in soft cup  firm support  (A-G) bra and high-waist brief in anthracite/melange blend.

 

You can see all the Anita Active ranges alongside Anita Since 1886, Rosa Faia lingerie, Anita Care and Anita Maternity at INDX Intimate Apparel Show next month.