Triumph pushes the boundaries of what is possible in lingerie with its latest collection – new Body Make-Up Illusion Lace – a collection designed to feel sensual, comfortable and confident. With a unique combination of support and lightness, this underwired bra will make you forget you are even wearing a bra! The bras feature ComfortMotion wire that curves and contours naturally around the body in fabric combination of fine denier yarn and smooth lace with HeiQ Smart Temp finish which regulates body temperature.
Body Make-up Illusion Lace - Pioneering innovation in lingerie
Triumph’s Global Head of Merchandising, Patrizi Milani, commented:
We continue to push the boundaries in what is possible in intimate apparel with the launch of our Body-Make-Up Illusion Lace this season. The bra’s before and after effects are immediate, visibly creating a plumping effect for a fuller-looking cleavage, all the while feeling like you’re wearing nothing at all. It marks a new dimension in lingerie and is the embodiment of our relentless dedication to women, setting new standards in innovation. We can confidently say that it is the most comfortable wired bra in our brand’s history”.
Other collection updates include the expansion of its Smart Collection – the range now encompasses a complete wardrobe of Smart styles with the addition of a new Lift Smart Bustier (ultralight and non-wired) that adapts to individual body shapes. The bustier has 4D stretch foam cups with a one panel stretch lace and hidden lift and push-in features.
In their homewear series for AW2024, Triumph has introduced multicolour combinations across its product categories. This allows women to layer and co-ordinate pieces to create unique outfit combinations, whether for work, relaxation or bedtime – all aimed at nurturing the body.
Triumph MyWear layering
New in Triumph’s MyWear range is Smart Thermal – contemporary loungewear that delivers everyday comfort without compromising on style. Crafted with warming and fluffy fabrics, each piece in the range blends cosiness with contemporary aesthetics. Moreover, the first layers are infused with R-Vital® Multivitamin – a combination of Vitamin C, E and Ginger that is designed to protect the skin with its warming, regenerative and antioxidant properties.
This season, the brand also introduces new styles in its Silky Sensuality– a range of premium, elevated styles that blur the lines between sleepwear and going-out wear. Its Timeless Sensuality range features minimalistic silhouettes that take quiet luxury to a new level, with both ranges designed to match-back with products in Triumph’s lingerie ranges.
You can see Triumph’s AW2024 collections at Wonderland in London or INDX Intimate Apparel Show.
