Victoria’s Secret has confirmed 17th November for the official opening of its new store at Cribbs Causeway Mall, Bristol. The store will be the brand’s first standalone location to model its new store concept design in the UK, featuring an enhanced retail experience that incorporate high-impact digital elements and a complete overhauld of the prior look and feel.
Mariah Carey in Victoria’s Secret Dream Angels
The permanent store space will house the brand’s full product assortment including its bestselling bras, knickers, lingerie, sleepwear and iconic fragance portfolio alongside sister brand VS PINK. Softer lighting and colours, a ‘click and collect’ serfvice and digital-led brand touchpoints that will amplify campaign content will be part of the new store offer.
Ellis Quinn, MD at Victoria’s Secret commented:
We are incredibly excited to launch our first standalone location in the UK to model the new store concept, marking a significant step in the development of our retail presence in the market. Equally exciting is our return to Bristol – a key city for the brand that has been sorely missed since the closure of our previous store location here. We’ve very happy to be back with a completely new store look, which we passionately feel meets the needs and demands of our customer today.”
