Dean Cooper, International Sales Director of Panache Lingerie, will relocate to New York from December 2023.
Commenting on the move, John Power MD of Panache, said:
At Panache we are proud of our heritage, authenticity and unwavering commitment to our purpose, and we pride ourselves on giving only the best to our customers. As Panache continues to develop its international sales strategy, we are delighted to announce that Dean Cooper, our Global Sales Director, will be relocating to New York from December 2023 for a three-year duration, to support our future plans for growth.
Dean will remain in control of sales globally, whilst being based in our NYC offices, and his responsibilities will continue as usual. We are fully committed to ensuring a seamless transition and accommodating the change, ensuring that our customers and partners continue to receive the highest level of service and support.
We look forward to Dean’s presence in New York, as we believe it will be a significant catalyst for our growth and an exciting chapter in our journey.”
Dean added: “During my time at Panache we have seen growth in all our markets which has added value across our extensive network of partners, with the north American market in particular showing signs of greater opportunities for us to grow our business. Our excellent service levels continue to support existing customers and are introducing new retailers that is driving our growth globally: now is the time to develop this further not only in the US but across our domestic and international territories.
This is a wonderful opportunity for us all and I’m excited to be leading our dedicated sales team.”
