With two existing stores in Chester, close to where Pour Moi was founded in Macclesfield 18 years ago, Leeds will be the second location Pour Moi has chosen to open a standalone store. The new store, which size totals 1043 sq. ft, is located on the ground floor in Unit C18/19, next to John Lewis in Leeds’s newest shopping centre – Victoria Gate.
Speaking of the opening of the new store, Founder and CEO Michael Thomson says:
Pour Moi was founded on the belief that every woman deserves to feel confident and comfortable in their own skin. Our journey has been one of passion and dedication to ensuring that our lingerie and the many other items we sell do just that, and we are so excited to be able to bring our much-loved products to the vibrant city of Leeds. The perfect location to open our next store, we’re very much looking forward to showcasing the very best of Pour Moi to the people of Leeds.”
The new store will offer a selection of Pour Moi’s hero lingerie and swimwear collections, along with nightwear, hosiery, beachwear, shapewear, maternity styles and sports bras. A key best-selling style to be sold at the store is the St Tropez bra, which has sold over a million units since its launch. The store will also sell their hero tummy-control strapless swimsuit – Santa Monica.
Pour Moi chose Leeds for their second store opening, due to the city’s status as one of the UK’s top shopping destinations, as well as have a significant online customer base established in Leeds. The store will offer customers a chance to browse and try on their favourite and new in Pour Moi products, something which isn’t offered by online retailers, strengthening the brand’s existing loyal customer base. The new store will also have in-house bra fitters, allowing customers to have their bra size measured, emphasising Pour Moi’s core values and ethos of having the perfect fit and ultimate comfort across lingerie, clothing, swimwear, sportswear and nightwear.
The new Leeds store is the first of many stores planned to open nationwide, with Pour Moi having further plans to expand to other major UK cities such as Manchester, Brighton and London.
