Just in time for the beginning of Autumn, Lascana is launching the second part of this year’s brand and collection campaign ‘MAKE IT YOUR WORLD’. With Victoria Swarovski at the centre, Lascana remains true to the face of its campaign for autumn/winter but breaking new ground with a new concept – a 360 degree approach in which both an outdoor and studio location were integrated. Campaign images took place in Tenerife, and for the moving images a renowned film location in Tallinn.
The campaign will be broadcast across the board on www.lascana.de, Zalando and ABOUT YOU as well as stationary in 20 Lascana stores in Germany and over 1,000 shop in shop locations.
