With over 1 million sold since its launch in 2018, the Fantasie Fusion Side Support Bra (30-42 D-HH) has become an everyday staple in many women’s wardrobe. Fantasie decided to try to understand more about the impact Fusion has and why so many women have tried, tested and come to trust Fusion.
Fantasie Original Fusion Bra
112 women aged between 30-60 and dress size 8-18 were tested in Fantasie Fusion, and asked them what they really thought. The research demonstrated that after being fitted, an incredible 9/10 women would change their current bra for a Fantasie Fusion bra! All participants were fitted by the industry-leading experts in bra fitting: 99% of women reported they would recommend a bra fitting with us, commenting, “if every bra fitting could be like that, no one would dread bra shopping.” The majority of women agreed the Fantasie Fusion bra had great shape, felt soft and was a stylish bra for them. Revered for its uplifting shape, supportive fit and comfortable wear, it’s easy to see why 92% of the women fitted would recommend a Fantasie Fusion bra. Post fitting, 92% of the women fitted agreed that they would trust our Fantasie Fusion bra over another bra.
Women stated it transformed how they felt about their bodies, “It was actually emotional putting it on because it made my shape look so much better. I have been unhappy with my bust shape, and this bra has changed that.” Another stated, “The exceptional support it gave me and the way it completely transformed my body shape – all round, this bra boosted my confidence and made me feel a lot sexier.”
Fantasie Fusion Lace
The Fusion story does not end there! With the same tried, tested and trusted signature fit, comfort and support of Fusion, finished with sumptuous fine lace accents, welcome to the new generation – Fusion Lace, which pairs sensuality with minimalism for an understated, feminine look.
We are seeing customers looking for an elevated basic.The customer can also be assured of the same great comfort and support she knows and loves in Fusion but in a beautiful lace finish – what’s not to love!”.
Charlotte Austin, Head of Fantasie Design
Fusion Lace is introduced in September in black with new colour blush following in December.
You can Fantasie’s collections at the Wacoal stand at INDX this weekend (Stand P490).
