Wirefree bra experts Royce Lingerie are expanding their fuller-cup range with three new launches. Mia, Rosa and Cara (the latter available as both a comfort and a nursing bra) will go on sale A/W 23 (and all in colour blush for the first season).
Royce Mia
Mia, made from organic cotton, is one of Royce’s most versatile lounge-style bras to date. Designed without any fastenings and components for extra comfort, Mia can also be worn as a sleep bra or for nursing. It is dual cup sized and available up to a JJ cup with a high percentage of organic cotton.
Royce Rosa
Rosa, also containing organic cotton in the cup lining for extra breathability and comfort against the skin, is a supportive bra with luxurious detailing including rose gold components and mesh trim across the cups. It provides full coverage and firm support thanks to its additional side slings. Rosa is available in an F to L cup, and comes in a herringbone-style animal print fabric.
The everyday comfort bra Cara provides exceptional support up to an L cup via side slings, a firm underband and double layered cups. Cara Nursing comes with the same features plus additional retainer straps and easy-to-use clips to allow for more skin-to-skin contact when breastfeeding.
Royce Cara Nursing
Royce Cara
The three new launches join other fuller-cup styles at Royce which include Charlotte, Indie, Fearne and the sports bra Aerocool, all styles which have been launched or updated in the past two years.
Francesca Fleming, Commercial Director for Royce Lingerie, says,
Fuller-cup women make up a significant portion of our customer base, both in trade and direct sales. Catering for larger sizes is where we have a lot of expertise, so our fuller-cup customers know they can rely on Royce when it comes to stylish bras that provide all the support a larger bust needs while also being supremely comfortable. We have over 30 years of experience, plus the ingenuity of our design team, to know how to engineer firm support without the use of underwires.”
Royce Lingerie will be at the INDX Intimate Apparel Show this weekend (Stand P160).
