This weekend (July 22 to 24), the 16th edition of Maredamare, the international trade show organised and promoted by Underbeach, will be held in the splendid Fortezza da Basso in Florence, Italy, previewing more than two hundred and fifty beachwear collections for summer 2024. Indoor and outdoor events, fashion shows, the presentation of new trends and an area dedicated to sustainability will be on the program.
From international designer labels including Max Mara Beachwear, LIU JO beachwear, Polo Ralph Lauren, Bikkembergs Pin Up Stars, Miss Bikini, through the major international groups in the sector including Maryan Melhorn, CSP International, Van De Velde, Chantelle, Anita, Lise Charmel, AFS group to the creations of iconic brands including Paladini, Dnud to the coolest start-ups.
The spotlight will be on sustainability and green innovation with a dedicated space that brings together fabric and finished product companies in the search for new sustainability in an event that was the first in its sector to obtain international ISO 20121 certification as a sustainable event.
More International this year
Maredamare has implemented incoming buyers over the years by hosting important clients from Australia, Kazakhstan, Peru and Chile to name a few. In addition to these, the fair hosts the most important buyers from Russia and CIS, Greece, France, Croatia, Switzerland, Belgium, Spain, Germany, Poland, Czech Republic and clearly the Italian best shops. All this thanks to the incredible support of the ICE agency and the agreements reached with international bodies and organizations.
At the fair, they will have the opportunity to appreciate the widest sea proposal in the European panorama, activate direct contacts with brands, participate in the events on the calendar, including collective fashion shows and be inspired by the trends proposed by the creative board. All this in one of the most fascinating Italian cities.
MAREDAMARE x GRAN CANARIA SWIM WEEK
Agreements with Gran Canaria Swim Week (the beachwear show to be held Oct. 5-7 in Gran Canaria) organised by the Cabildo de Gran Canaria (the island’s government), enable a link to be activated between the two historically most important countries in the European industry for mutual promotion and international relations.
To celebrate this partnership, Maredamare and GCSW are organizing SWIMROCK, one of the top events on this year’s calendar to be held on Sunday, July 23 at the Hard Rock Café in Florence.
With the poor showing of Curve Paris earlier this month, it feels like MaredaMare has definitely come of age!
