The artistic direction of the latest Louisa Bracq’s SS24 campaign draws inspiration from the enchanting world of French cinema and iconic films like Jacques Deray’s “La Piscine” and Claude Lelouch’s “Un Homme et une Femme.” To capture the aesthetic essence of these films, the shoot took place in the picturesque setting of the Opal Coast,(Le Touquet). This location holds great significance as it serves as a constant source of strength and inspiration for Vincent Bracq, the CEO of Maison Louisa Bracq and the creative genius behind the exquisite embroideries featured in this new collection.
The stunning beaches, dunes, gardens, and parks of Le Touquet provide an irresistible aesthetic terrain to showcase the brand’s new collection and its avant-garde, artistic, and daring universe.
The breathtaking natural landscapes and mesmerizing backdrops of Le Touquet serve as the ideal setting to encapsulate the essence of their new collection.