The meystory capsule collection for spring/summer 2024 is all about Natural Craft. This high-quality design capsule from mey combines an artisanal spirit with the expertise and heritage of mey’s German production facility and its unique feel for high-quality, natural materials. As a result, the outstanding T-shirt and loungewear products from meystory twin luxurious comfort with sustainable fabrics and meet the very highest standards of quality.
In S/S 2024, the meystory collection is dominated by a preppy resort look. The focus is on natural colour combinations on the finest cotton and Tencel® fabrics. Olive hues play an important role. The colours Old Pine (a yellowy olive) and Light Khaki (a pale reed green) look ultra-modern alongside the mauve shades Moon Rock (a reddish clay colour) and Hyazinth (faded mauve). Meanwhile, Evening Sky (petrol blue) looks striking alongside the NOS shade Nights (midnight blue) on smart loungewear products and makes a striking statement in prints on swim shorts. Pink Dagwood emphasises the cosy comfort of French terry made from organic cotton with modal. Whisper White (off-white) supplements the summer range as a basic colour on a lightweight linen blend.
The idea of a modular, flexible collection structure remains at the heart of meystory. Newly added, seasonal styles and colours are notable for their timeless look. This design aspect is also reflected in NOS styles and colours which always complement the current season’s concept perfectly and harmoniously.
Felpa Cotton
In the early November drop, a sweatshirt and smart track pants with pin tucks are added to the FELPA STRETCH series in the seasonal colours Hyazinth and Moon Rock plus the NOS shade Nights. Meanwhile, the LA FELPA range makes use of a French terry without any elastane which is somewhat firmer to the touch. The zip-up hoodie and relaxed track pants in the colour Nights are great all-rounders for a perfect off-duty look, available from the first drop onwards.
Felpa cotton
While the MAGLIA SIGNOLA series has the ultimate basic crew-neck T-shirt in the trendy colours Moon Rock and Old Pine, the LA VISTA line has T-shirts with photographic prints which are perfect for building casual outfits. Retro prints from the 60s and 70s reflect the zeitgeist with a touch of nostalgia. The photos conjure up a carefree holiday feeling.
Other colours – such as Evening Sky, Light Khaki and Pink Dagwood – come into play in the January delivery . They make a solo appearance on the ultimate basic T-shirt in the COTONE STRETCH series. This crew neck boasts a modern, slightly fitted shape and is a true wardrobe essential. Beach shorts from the PANTALONCINI DA BAGNO range are bound to put anyone in a holiday mood. Graphic, small-scale patterns combine a classic style with modern colourways which bring together all the shades from the collection. Both the LINO and LA STRUTTURA ranges feature distinctive textures and special properties for hot summer’s days. The cotton/linen single jersey from the LINO series is a perfect choice for the long-sleeved Serafino style in Moon Rock and Whisper White. As well as providing protection from the sun, this fashion-forward piece combines preppy chic with heritage details. The matching crew-neck T-shirt in Light Khaki does a very sophisticated job of emphasising the linen’s natural slubs. Subtle temperature-regulating properties after a refreshing dip in the sea or pool will find just the thing in the LA STRUTTURA range. Its unusual blend of organic cotton and polyamide has a crinkled look with technical properties on one side and an absorbent terry texture on the other. The track shorts and crew neck are casual and sporty with their crinkled appearance. Whisper White and Evening Sky complement a fresh sea breeze and look great with the swim shorts.
Maglia Signola
meystory is an impressive collection incorporating fabrics with an extraordinary feel and attention to detail which underlines the premium product design. The timeless styles combine a smart, sporty look with sustainable materials without compromising on modernity. Contemporary and made to last, the meystory collection has its finger on the pulse.
