Bluebella offers capsule ranges of wear everyday underwear sets that does not compromise on comfort or style with soft and underwired options, the bras and bralettes has delicate fabrics with supportive straps and smooth silhouettes (sets offer thongs and briefs).
Lulu, Mabel, Tori and Lilia green set are crafted in responsibly sourced, bamboo-derived or recycled fabrics. And for those who like relaxed athleisure you can choose from the new favourites in the boldly branded Lulu, Mabel and Cora sets or go all out romantic with Tori.
The ranges are monochrome in the essential black and white but interesting shades of green, purple and soft pink appear. Blubella everyday continues to be competitively priced at knickers starting at £12, bras from £25 and sets from £37. The continuing popularity of the brand has been recognised by Drapers, having won the Lingerie Brand of the Year no less than 3 times.