THE BRITISH FASHION COUNCIL ANNOUNCE DIET COKE AS ITS PRINCIPAL PARTNER FOR THE FASHION AWARDS 2022 The BFC and Diet Coke will work together to evolve The Fashion Awards as a global entertainment platform, celebrating fashion’s role at the intersection of culture.
The partnership builds on Diet Coke’s recent collaboration with London Fashion Week presented by Clearpay (LFW), and the brand’s launch of its ‘Love What You Love’ global campaign. This year also marks Diet Coke’s 40th anniversary and the appointment of global icon and style visionary, Kate Moss, taking the helm as Creative Director of the brand.
The Fashion Awards presented by Diet Coke will provide global streaming, platform amplification and bespoke content creation, celebrating the role of fashion in self-expression, escapism, and optimism and its positioning at the intersection of culture. The iconic Fashion Awards Red Carpet will be a focal point, with Diet Coke bringing the experience and excitement to a global audience via a LIVE broadcast on YouTube. The Fashion Awards Red Carpet LIVESTREAM served by Diet Coke will be broadcasted on The British Fashion Council YouTube account, Monday 5th December 6:15PM GMT.
Additional activations on the night will include the Diet Coke Glambot, an iconic part of The Fashion Awards Red Carpet that captures all the guests glamorous looks live in front of the splendour of The Royal Albert Hall as well as exclusive interviews and behind-the-scenes content with guests, performers and hosts. The line-up for additional entertainment including red-carpet performances, presenters and hosts will be revealed in the coming weeks.
“We are thrilled to welcome Diet Coke as the Principal Partner of The Fashion Awards 2022. Diet Coke is a brand synonymous with fashion, design, and style, and its heritage of collaborating with some of the world’s leading fashion houses and creators is impressive. As The Fashion Awards return on December 5th, we look forward to working with Diet Coke on celebrating all the exceptional individuals and businesses that have made significant contributions to the global fashion community this year.”
Caroline Rush. BFC Chief Executive
For the last 40 years, Diet Coke has brought the love and joy of fashion to fans through unique collaborations with some of the world’s biggest names in fashion and culture. Appearing backstage and in front rows, Diet Coke has become synonymous with the fashion industry. The Fashion Awards is one of the most anticipated moments in the global calendar and we are incredibly proud and excited to be the principal partner at this year’s iconic event.”
Omar Sadiq-Baig, Senior Brand Manager at The Coca‑Cola Company
