14.11.2022 Klarna, has launched a new rich and unbiased search and compare tool in the Klarna App, comparing prices across thousands of retailers to help consumers find what they love for less. The tool builds on last year’s acquisition of PriceRunner, Klarna’s largest acquisition to date.
The tool is available with immediate effect and comes just ahead of both Black Friday – a time when many shoppers will be looking for the best deals. Notably, Klarna’s 2022 Holiday Report found that 85% of UK holiday shoppers say they will compare prices across retailers more often this year compared to last and 84% of those said they would find it useful to have an app that would help them do that.
By comparing thousands of retailers, the tool lists product results in price order, helping consumers find the best deals for any product faster. The tool also shows how the price of any item has fluctuated, providing consumers with the information they need to decide whether to purchase now or to wait to get the best deal.
In addition, the intelligence of Klarna’s search function is packed into a new panel in Klarna’s in-app browser. Whenever shoppers are browsing a product page, a panel will show consumers everything they need to know to make a confident decision, including whether retailers are offering a better price or the ratings attached to products. At check-out, a pop-up panel will automatically look for and apply available coupons to further discount the price of their chosen products.
For retailers the search and compare tool becomes a key acqusition channel, boosting their visibility, traffic and sales with an engaged audience – a clear alternative to Google and Amazon when it comes to attracting traffic to their website. This builds on Klarna’s already strong affiliate marketing business which generate 600 million leads a year for Klarna’s retail partners.
Sebastian Siemiatkowski, Cofounder and CEO, Klarna, said:
“You could spend the whole day comparing offers at conventional search engines or marketplaces, but you’ll always have doubts – have I really found the best product at the best price? Klarna’s new search and compare tool does the hard work for consumers and compares thousands of websites in real time to ensure they have all the information they need to make informed and confident purchase decisions.
For Klarna, today’s launch is a major milestone in our evolution from a payment network to a single shopping destination that covers everything from inspiring product discovery through to delivery tracking, digital receipts and seamless returns.”
With the addition of the search and compare tool to the Klarna App, Klarna is now a one stop shop where consumers can search and discover, find the best prices and deals, pay how they prefer and enjoy post-purchase perks like delivery tracking, digital receipts and seamless returns.
