John Lewis appoints its first director of design for fashion, Queralt Ferrer. The retailer hopes the appointment will specifically support its John Lewis and Partners range, as well as its newest own brand Anyday, which launched last April.
From 2013 to 2018, Ferrer held the position director of design for Marks and Spencer’s womenswear, beauty and lingerie, which credited her with redefining the brand and collection strategy to cement its leadership in the market. She was most recently the founder and creative director of a new handmade-to-order nursery and childrenswear brand called Five of Us, which she launched in 2021.
John Lewis commercial director Kathleen Mitchell said: “Queralt’s appointment underlines our ambition to further raise the profile of John Lewis design and our commitment to investing in our own-brand ranges,”
“She brings outstanding expertise in world-class design that will elevate the creative energy and talent we already have within the team.”
