Pure London, the UK’s leading trade fashion buying event taking place on 17–19 July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, accessories, footwear, and within its new Pure Jewel and Design Lab sectors. The newly launched Pure Jewel, an exclusive area located in the heart of the show for fine and precious jewellery curated by Pure London Event Director Gloria Sandrucci and Andrew Martyniuk, will showcase fine and precious jewellery, silver jewellery, and branded jewellery from across the world with a focus on contemporary, ethical, and sustainable designers.
From raw materials, fabrics, trims, packaging, all the way through to contract manufacturers offering in house design services, Pure Origin brings the inspiration and tools together in one exciting destination to allow buyers and designers be inspired and then bring their own collections and ranges to life. From Peru to the Nepal, India to the UAE, and Turkey to North Macedonia and back to the UK, Pure Origin brings diverse international manufacturers and unprecedented choice of fabrics together for the UK fashion community to responsibly source and create their next collections and best-selling ranges.
Showing for the first time is Dear Denier, a legwear brand founded in 2012 whose products are made ethically in Italy, the production process is zero-waste and driven by renewable energy, fashioned with recycled and low impact materials, in 360° thinking.
Also showing this summer is PANOS EMPORIO with a collection centred on swimwear but complemented by products for both every-day, and swim related moments. Coverups on the beach, a lunch by the pool, the sophisticated mingle, the drink during after-beach or perhaps strolling around during a peaceful holiday. You’ll find beach towels, flip flops, cover ups, hats, and tote bags, underwear and socks. The collections are all size inclusive.