Jenni Burt has taken up the position of Commercial Director (March 2022), having previously headed up Figleaves.com. Managing Director of Panache Lingerie Ltd, John Power, commented:
“I am delighted to announce the hire of Jenni Burt to the Panache UK team as Commercial Director leading the well-seasoned and capable Marketing, Brand and Customer Services teams to grow current relationships, expand distribution through targeted partnerships and contribute to product category strategy.
“With more than 30 years’ experience working in the fashion retail industry, she has established herself as an accomplished professional and business leader. She has both lead major brand launches as well as managed enduring heritage brands, suggesting enhancements to both challenge and refine the company’s product offerings. I have every confidence that she will apply her business prowess to drive our business forward.”
Speaking to Underlines Jenni added: “It is tremendously exciting to join a well-established family business with a 40 years + track record. In my role I will provide marketing support for the sales team and look to develop the brand in respect of our customers’ new needs and demands post-COVID. We will also consolidate and deliver our popular continuity products whilst exploring new opportunities of development of the Sculptresse brand. Panache is now an international brand with strong export markets in Australia and the USA and I will be looking at our product portfolio to reflect the particularities of each of our export markets. We will work hand in hand in partnership with our independent accounts to elevate both the product offer and our first class customer service.”
