Hanes, America’s leading brand of underwear, introduces the new X-Temp® Total Support Pouch® with cooling fabric and breathable mesh panels for perfect separation and support.
The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear.
Hames X-Temp™ Starts Cool. Keeps Cool.™ technology is designed to adapt to men’s temperature and activity to keep them cool throughout the day. This latest innovation in Total Support Pouch® men’s underwear features quick-drying moisture-wicking performance fabric that keeps guys cool and dry, with breathable mesh panels to provide perfect separation and support.
The X-Temp® Total Support Pouch® launch is supported by a television campaign in which Tony Cavalero reprises his role as Ball-ance guru Hans, keeping his Zen attitude and focus on the comfort of Hanes — all while making friends with a camel and meerkat!
“This new addition of X-Temp™ technology to Hanes Total Support Pouch® boxer briefs raises the bar on innovation and offers the ultimate supportive men’s underwear with cooling benefits,” said Nadine Hall, U.S. men’s underwear lead at HanesBrands. “Comfort is at the heart of our brand, and by combining X-Temp™ technology with the Total Support Pouch® design, we will keep guys comfortable, cool and supported, one pair of underwear at a time.”
