Mediterranea held in Milan and now in its second year is a collective B2B event conceived for swim, beach and resort wear brands and reserved for fashion buyers, professionals and press. Dates are confirmed as 17-20 June.
With its fairs and showrooms, Milan is the showcase of Italy and manages to attract buyers from all over the world.
These factors, together with being a great promotional and sales machine for the fashion sector, meant that the city
was reconfirmed for the second edition of Mediterranea. The 2022 dates will coincide with the next “Milan Men’s
Fashion Week” in June in order to satisfy the buyers’ timing.
Mauro Galligari Communication Director of Mediterranea, commented: “The Mediterranea team is happy to present the second edition of the event in Milan. In this even more complex period, we believe that new B2B events with a strong individuality and identity can make a difference. Buyers from all over the world need to be guided in their purchases by a pre-selection of qualified brands and grouped in a dedicated exhibition space “.
