Dana-co, LLC, a leading lingerie and apparel company and the holder of the Natori Intimates License, have received The NPD Group Innerwear Apparel Retail Performance Award for its Bliss Perfection style, named the #1 Selling Average Figure Designer Bra in the U.S., according to NPD Retail Tracking Service data. This is the third-consecutive year that Dana-co, licensee of Natori Intimates, has been awarded with this honor. The awards acknowledge top-performing brands in key bra, panty and underwear segments based on U.S. sales revenue in 2021.
“We at Dana-co are very honored to receive this award for the third year in a row. Being a designer and a manufacturer of two amazing brands, Natori and Skarlett Blue, we are very gratified when one of our styles is nationally recognised,” said Zvi Ertel, President and CEO at Dana-co. “Consumer might vote with their dollars, but it is you the store owner who stocked Bliss Perfection, displayed it, and explained its features and benefits in various ways. Your actions motivated consumer to purchase Bliss Perfection and make this award possible. All of us at Dana-co thank you.”
“As the first layer we put on, innerwear apparel plays a unique physical and emotional role in our wardrobes, as our basis for looking good and feeling confident,” said Todd Mick, executive director of fashion apparel for NPD. “We are thrilled to recognise companies including Dana-co, that are fuelling industry innovation and satisfying consumer needs in the innerwear space. Congratulations to Dana-co and Natori — we wish you continued success.”
