Following on from ‘The Age of Comfort’, Fantasie introduces ‘(Un)Comfortable Conversations’, a campaign that plays on the topic of feeling comfortable with a series of surprising acknowledgements and funny confessions. The ‘(Un)Comfortable Conversations’ campaign aims to share some of the funny moments Fantasie women experience in their life, acknowledging the things they do but think no one else does or knows about, sharing and being ok about the flaws they have. Appearing in the ‘(Un)Comfortable Conversations’ series will be some well-known female influencers who will each share a not so comfortable moment in their life.
Running on Fantasie’s social channels from January to April this year, the ‘(Un)Comfortable Conversations’ will launch with Loose Women presenter Nadia Sawalha. Followed by other funny confessions from Ruth Crilly, Tova Leigh, The Scummy Mummies and Natalie Lee as well as Rona O’Connor and Mamas Still Got It who will also be joining the campaign.
Fantasie will also be supporting the campaign by promoting its newest and most comfortable SS22 lingerie collections. Many of the ‘(Un)Comfortable Conversations’ influencers will appear wearing Fantasie products and the campaign will also showcase products from its SS22 shoots, such as Fusion, Smoothease and Rebecca Essentials.
Fusion is the foundation to lingerie wardrobes for so many Fantasie women. The classic striped jacquard collection is now available in a classic Navy colourway and debuts a new Leisure Bra too for SS22. The non-wired, crossover design fastens at the front for ease of wear and comfort, also featuring two hook and eyes at either side so you can adjust the underband for a bespoke fit.
The Smoothease collection has been extended to include a Non-Wired Bralette and a thong shape, both in the Smoothease fabric you know and love. The bralette uses bonded seams and a moulded shape to provide the ultimate in comfort without sacrificing support. Based on the Rebecca Lace collection, Rebecca Essentials features the best-selling moulded spacer cup on a plain frame, with sheen bindings at the neck edge for a modern look.
