Newly launched lingerie brand Cou Cou Intimates is on a mission to redefine daily undies for a new generation of women by tackling the environmental impact of our most disposed-of garment. While there is always chatter about sustainability in almost all aspects of our lives, from periods products to food packaging, the small matter of our daily under garments is overlooked. The products obviously can’t be sold, donated or rented, so Cou Cous have been created to be compostable.
Made with 100% GOTS Certified Organic Cotton – a sustainably-sourced fabric that’s also completely compostable – and French lace, so you can simply remove their trims and pop them in the compost once it’s time to part ways with your undies. The pieces are designed for longevity, with the goal of not only making you feel cute and comfy, but also taking responsibility for the entire life cycle of your undies.
