Sustainable and carbon-neutral underwear brand Nudea, famed for expertly crafted, comfortable underwear that fits, is stepping into December with new product launches, a pop-up store in Central London and a major industry award win. Nudea’s CEO and Founder, Priya Downes, has been awarded Fashion & Beauty Entrepreneur of the year for the South East in the Great British Entrepreneur Awards, held in London on 22nd November.
Nudea’s latest product launches include the Lift in Black Sheer Deco, a classic balconette style with an eye-catching basket weave feature between the cups, crafted in the brand’s recycled Italian lace and updated with ultra power mesh for better support and all-day comfort; the Easy Does It F+ in Blush Pink, following the success of Nudea’s first non-wired bralette style in sizes F and G in August. Nudea has also joined forces with CBD brand The Good Level to create a new and exclusive gift set perfect for that special someone who deserves a little me time and self-love. Priced at £140, the Wellbeing Gift Set is designed to inspire body positivity and support daily mental and physical wellbeing.
In the lead up to Christmas, Nudea is partnering with Stories Behind Things as part of a pop-up store with fashion rental brand, HURR, which will be open until 24th December at 114 King’s Road, London, SW3 4TX.
