Cake Maternity, known for their high-quality and long-wearing nursing and maternity bras, are thrilled to announce their latest offering – the Freckles Nursing Bra. In a first for the company, Freckles is made from 94% Global Recycled Fabric (4.0) yarn, which is crafted from recycled garments, rope & old fishing nets. This new addition to the range truly embraces the company’s “Life-Enhancing” mission, putting both the consumer and the environment at the heart of everything they do, committing to finding the most environmentally friendly and sustainable options available for all aspects of the business.
“Freckles was designed in keeping with our mission of providing life-enhancing support for all mamas, from bump to breast & beyond,” said Tracey Montford (Co-founder). “We are committed to crafting products that genuinely make her life better and support her as we strive toward protecting our environment for generations to come.”
The plunge t-shirt bra, which features ultra-comfy memory foam cups and a regular back closure, has been designed with the same shape and aesthetic as their best seller, Tutti Frutti. Like Tutti, Freckles is an alpha-sized nursing bra that offers wire-free support, available in three delectable colours and sized S-XL in its ‘Petite’ cup grouping. Alongside its eco-friendly and sustainable composition, as with all Cake Maternity bras, it features Oeko-Tex® Standard 100 Certified materials and accessories.
Cake will be expanding the size range of Freckles in keeping with the brand’s commitment to ensuring inclusivity for all mothers. With one of the largest size offerings within the maternity market, their alpha groupings, which support Petite (B-D cups), Busty (DD-F) and X-Busty (FF-GG), not only “reduce the SKUs for stores to stock but also increases the life-span of the bra, as the flexi-sizing ensures room for growth and expansion throughout pregnancy and postpartum,” says Montford. “It’s our goal to stay on bodies for as long as possible through that journey with them, rather than unused in a drawer because it no longer fits, or worse, in landfill. We want to be there, supporting them through the body changes, breast changes and life changes.”
