Lucy Hale partners with Hunkemöller to launch a collection that fully expresses her power as a confident, empowered woman in her element. For Lucy, the collection is a celebration of body positivity, acceptance of herself, and self-love. She has gone from being a little insecure as a 20-year-old to telling herself every day that she is enough, and simply – like the special tattoo on her arm proclaims, one that her sister shares ‘I love you’. It is this love of herself that’s really special:
“I’m at this place in my life where I accept all parts of me, not just the good parts. The good, the bad, the ‘ugly’, and so to feel empowered in something that is vulnerable like lingerie, that is special to me. To be here, shooting pieces that I had a hand in designing and actually wearing them, that just shows I have come a long way and I hope that’s apparent through all of it – the collection, the imagery, the video.”
Lucy worked closely with the Hunkemöller design team for over two years to create lingerie that empowers every woman to be their most beautiful self. Offering a mix of bras, bralettes, strings and Brazilians, all of the collection comes in stand-out romantic colours like rose and teal, as well as new sexy shapes that hold intricate lace and new fabrications of signature Hunkemöller styles.
Highlights include the Elissa demi longline, a super feminine style combining plisse tulle with a draping effect and eyelash lace to give that romantic feeling; the new 3⁄4 pad cup Kelsey bra combines luxurious lace with velvet floral motifs and a picturesque strappy back detailing you can always show off. The Kristin bralette features small straps and lace for a perfect balance of bold and romantic, and is available in caviar and nostalgia rose. The collection also features a long sleeved and underwired body, Julia, and the limited edition Aria body, two of Lucy’s favorites, and a flowery kimono.
“Empowerment is the greatest thing you have for yourself. There is only one you, you can only offer your gifts to the world and I think that taking your power back is, well, amazing, it feels amazing to do — that’s what I really wanted to come through in this collection.”
